You're being asked to quantify usability improvements with statistics. But even with a background in statistics, you are hesitant to statistically analyze the data, as you may be unsure about which statistical tests to use and have trouble defending the use of the small test sample sizes associated with usability studies. The book is about providing a practical guide on how to use statistics to solve common quantitative problems arising in user research. It addresses common questions you face every day such as: Is the current product more usable than our competition? Can we be sure at least 70 per cent of users can complete the task on the 1st attempt? How long will it take users to purchase products on the website? This book shows you which test to use, and how provide a foundation for both the statistical theory and best practices in applying them. The authors draw on decades of statistical literature from Human Factors, Industrial Engineering and Psychology, as well as their own published research to provide the best solutions. They provide both concrete solutions (excel formula, links to their own web-calculators) along with an engaging discussion about the statistical reasons for why the tests work, and how to effectively communicate the results. It provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices. It shows practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing data. It recommends ways for practitioners to communicate results to stakeholders in plain English.
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(1)User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace. The approach in User Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You'll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right. * Provides 17 proven methods for innovating around user experience * Helps you think beyond the product to the sum total of a customer's experience * Written by an experienced practitioner holding more than 100 user-experience patents What you'll learn * Identify target users, their needs, and core tasks * Relieve pain points and innovate around conflicting user needs * Provide positive surprises and a good first impression * Create compelling ecosystems surrounding your products * Develop context-awareness in your products * Win the battle against organizational challenges Who this book is f
Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned?
Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide that will prepare you to create and test paper prototypes of all kinds of user interfaces. You'll see how to simulate various kinds of interface elements and interactions. You'll learn about the practical aspects of paper prototyping, such as deciding when the technique is appropriate, scheduling the activities, and handling the skepticism of others in your organization. Numerous case studies and images throughout the book show you real world examples of paper prototyping at work.
Learn how to use this powerful technique to develop products that are more useful, intuitive, efficient, and pleasing:
* Save time and money – solve key problems before implementation begins
* Get user feedback early – use it to focus the development process
* Communicate better – involve development team members from a variety of disciplines
* Be more creative – experiment with many ideas before committing to one
*Enables designers to solve design problems before implementation begins
*Five case studies provide real world examples of paper prototyping at work
*Delves into the specifics of what types of projects paper prototyping is and isn't good for.
Despite the huge number of mobile devices and apps in use today, your business still needs a website. You just need it to be mobile. Head First Mobile Web walks you through the process of making a conventional website work on a variety smartphones and tablets.
(1)Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various rich" interactive technologies the basic problems of creating a good web navigation system remain. "Designing Web Navigation" demonstrates that good navigation is not about technology - it's about the ways people find information and how you guide them. Ideal for beginning to intermediate web designers managers other non-designers and web development pros looking for another perspective "Designing Web Navigation" offers basic design principles development techniques and practical advice with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: provides the foundations of web navigation and offers a framework for navigation design; paints a broad picture of web navigation and basic human information behavior; demonstrates how navigation reflects brand and affects site credibility; helps you understand the problem you're trying to solve before you set out to design; thoroughly reviews the mechanisms and different types of navigation; explores "information scent" and "information shape"; explains "persuasive" architecture and other design concepts; covers special contexts such as navigation design for web applications; and includes an entire chapter on tagging. While "Designing Web Navigation" focuses on creating navigation systems for large information-rich sites serving a business purpose the principles and techniques in the book also apply to small sites. Well researched and cited this book serves as an excellent reference on the topic as well as a superb teaching guide. Each chapter ends with suggested reading and a set
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